The Jinny Ringback Tone Server allows mobile users to reflect their personality by setting a preferred ringback tone for callers to hear before the call is answered. It replaces that monotone, droning sound heard by those trying to call with a popular ringtone, a sound clip or a self-recorded message, allowing subscribers to express themselves in a very individual way. They can even associate a specific ringback tone to certain callers in their phone book. The Jinny Ringback Tone Server delivers all the necessary elements for operators to offer this service immediately.

The Ringback Tone Server is powered by the Jinny Media Resource Server which is a carrier-grade platform designed to enable operators to rapidly deploy advanced interactive services requiring media processing.

Key Benefits:

• Incremental high-margin revenue opportunity;
• Can be used for corporate and consumer customers;
• Ringback based on music clip or personalised voice/music recording;
• Ubiquity of service for wireless/wireline and pre/postpaid services;
• Helps reduce churn through service differentiation.

Key Features:

• Painless implementation inside the network;
• Content Bundles available;
• Multi-access channels – Web, WAP, IVR, SMS;
• Protocols supported – VoiceXML, HTTP, ISUP, INAP, SS7;
• Allows upload of user-created audio content.