Solutions
Mobile Advertising
Driving Rapid Revenue Growth
Mobile advertising presents an excellent opportunity for operators to grow new revenue and for advertisers to reach customers in an innovative way.
Everyone Must Win
Taking advantage of this new and powerful advertising channel must not come at the expense of the mobile subscriber. It is vital that the new business models offer incentives for all parties: effective advertising for the advertisers; new revenue sources for the operators; and reduced cost services and content for the subscribers. Ensuring that the business models provide real value to each participant is key to building a successful mobile advertising industry.
Advertisers
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Operators
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Subscribers
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Using Today’s Technologies – In New Ways
Jinny’s Advertising Engine delivers effective mobile marketing over current network technologies allowing operators to quickly add additional revenue streams from their current network investments. With sophisticated keyword and profile matching techniques, the advertisements can be targeted at particular user groups making them more valuable and more relevant than many of today’s advertising media.
Bringing the Right Message to the Right Customer at the Right Time
Advertising needs to get the customer’s attention. To do this it must be a message that means something to the customer and it must be the right message. It must be sent to the correct market segment, the right customer and it must be sent to the customer when the information will be of use to them, at the right time. Through the Jinny Advertising Engine, advertisers can plan when each message will be received by a market segment and which message this market segment will receive.
Understanding the Advertisers Needs Today – And Tomorrow
The Jinny Advertising Engine provides advertisers with the ability to advertise via simple, fast text messages or attractive and rich multi-media messages. The advertising engine will be able to provide advertisements on downloading, on audio clips in ringtones, or in surfing. This means that the mobile operator can meet the industry needs today and can build on capabilities that will deliver additional revenue streams into the future.
