The Jinny Message Router is a powerful middleware product that provides a single entry channel and multiple delivery channels for all content and application providers over a wireless network. It is designed to provide the operator with a feature rich solution to support the ever-increasing demands of the A2P (Application to Person) environment.

The Jinny Message Router can assist operators reduce the load from SMSCs by providing first delivery attempt and direct routing to service providers - SMS First Shot offers significant savings.

SMS and MMS based applications can be easily setup and commissioned by using a single and easy to use web interface.

Key Benefits:

• Provides increased security and service availability by shielding the SMSC and MMSC from external traffice;
• Protects revenue streams using strong authentication, sophisticated authorization and real-time accounting of messages;
• Easy to use, XML based application interfaces relieve ASPs from developing complex SMPP based applications
• Payment transparency whether you are a pre-paid or post-paid subscriber.

Key Features:

• Direct SS7 interface for SMS FDA;
• Loading sharing and failover across messaging nodes;
• Traffic protocol conversion;
• SMPP Canned Messages;
• Modules include the Real-time Charing Gateway and Filtering Engine.