The Jinny Advertising Engine is a simple, fast way for the mobile operator  to take advantage of the growing trend for mobile advertising through the handset.  Simple to use, easy to integrate and tailored to ensure that messages are sent to the right customer at the right time - the Jinny Advertising Engine is the solution that will launch the operator's mobile advertising business.

The Jinny Advertising Engine will provide a fast entry to market so that the mobile operator will capture the returns from this expanding business and position itself as the primary partner for advertisers in their market.

This solution provides the advertisers and operators with the ability to select subscribers that can receive adverts, to select why and when they will be received, and to decide the type of advertisements - from basic text to media-rich material.

Key Benefits:

• Rapid Network Integration;
• Full Control of who Receives Adverts and When;
• Easy Management of Advertising Material;
• Easily expanded to accommodate growth in Advertising Material and Subscribers.

Key Features:

• Carrier Class Filtering and Insertion;
• Text, Image, Audio and video Advertising;
• High speed SMS Advert Insertion and Management;
• WAP download Advertisements;
• Subscriber Profile Storage.