The Jinny SMS Router maximises profitability of SMS as a network service. It reduces costs and opens up new revenue streams through an increased efficiency in managing SMS traffic; SMS direct delivery or first attempt delivery and the introduction of innovative, revenue-generating, customer centric services such as in-network SMS Personalisation are direct manifestations of this.
The SMS Router enables protection of the network, customers and the mobile operator’s brand via anti-fraud, anti-spam and other security features for SS7 SMS MO and MT traffic. SMS real-time billing integration and SMS SS7 MT interconnect control provide the full scope for revenue assurance and network revenue optimisation.
SMS Router Architecture
- Deliver increased SMS performance – State-of-the-art direct routing technology offering unlimited performance, reducing both CAPEX and OPEX
- Customer & brand protection - Comprehensive anti-spam and anti-fraud features help to secure the network and offer customer and brand protection
- Introduce innovative and personalised SMS services – Introduce new network and customer centric SMS services, growing both revenue and ARPU
- Future-proofing the SMS architecture - Introduce a comprehensive, highly flexible and future proof architecture, enabling easier introduction of new services