The Jinny Messaging Gateway is the response to the market challenges of maximising profits, reducing costs and opening up new revenue streams around rich application traffic. The Jinny Messaging Gateway is a future-proof solution to consolidate and deliver application traffic in the most efficient way. It provides an operator with the complete toolkit to effectively deliver on the revenue opportunity from third-party messaging applications and services.
The product is a feature-rich technical gateway to decouple service provider related functions and application traffic management from core messaging centers. It supports high-volume application traffic for all messaging protocols such as SMS, MMS and WAP push integrating seamlessly with the operators’ messaging centers. Providing secure standard and easy-to-use protocols to messaging content providers, it reduces time-to-market for new service deployment. As a solid service provider management layer, the product enables comprehensive capabilities for network and subscriber protection and real-time content based charging, bringing both the service control and optimised monetisation of A2P traffic.
Messaging Gateway Architecture
Key Benefits
- Efficient messaging service provider management – Consolidate traffic control and management of application services across multiple delivery channels to reduce time-to-market and increase efficiency
- Fully monetise the revenue stream from third-party application traffic – Introduce advanced content charging, subscription based services and richer marketing segmentation
- Efficiently support the A2P traffic explosion – Through a highly flexible and robust rules-based framework, support thousands of applications with comprehensive management tools, embedded rich capabilities and message delivery methods
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