Constraining the cost and improving the results of MMS marketing campaigns is often fraught with difficulty. Legacy MMSCs are not optimised to distribute MMS messages to large numbers of target subscribers within short timeframes. To compound that, the licenses in many live legacy MMSCs are very small and delivering so many MMS messages without exceeding the license could take days or weeks. Upgrading a legacy MMSC license is not cost-effective for advertising or mass communciation.
The Jinny Application-to-Person MMS Optimiser provides a solution for operators seeking to harness the power of multimedia to market in a cost-effective way. The Jinny A2P MMS Optimiser makes it possible to achieve a large numer of message throughputs on a single node, keeping license costs affordable.
The Optimiser includes a Broadcast Manager, which is an advanced application that can be used to create and run MMS-based marketing campaigns.
Visit the Resources page to download the datasheet
