Jinny Talks - Edition 3

Jinny Software has another new customer in the Caribbean. A tier 1 operator in the Caribbean is implementing an enriched multimedia service. The solution complements the traditional MMSC and enables the operator’s entire network subscriber base to compose, send and store multimedia messages from a web-based environment.

The service, due to go live in 2008, will encourage MMS adoption and increase usage by subscribers. It also offers features such as

MMS Studio Blog. This enables subscribers to create and manage their own blogs and their contents (text, image, audio);
Uploading and downloading. Subscribers use their own MMS-compliant handsets. The service is due to go live in early 2008.

In this edition, we talk to Declan O'Mahony, Jinny's Chief Commercial Officer about the different messaging trends that are on the rise. The use of text or SMS messaging is of course, very established. However, there are a number of new trends emerging.

We also provide some ideas on how to build sustainable revenue by using your extensive database of subscriber information.

Finally, “Season’s Greetings” to all our readers from the entire Jinny Software team.

What's Inside:

Features
Latest News
Upcoming Events

Features

Messaging trends

Delivering a powerful mobile advertising channel

The use of SMS continues to be the messaging mainstay in many markets. Application messaging is experiencing a larger growth than traditional person-to-person messaging. As a result operators are examining how they can maximise revenue from Value Added Services. Read the article here.

How can you make the most of your thorough understanding of your subscriber behaviour? Is it possible to earn revenue using that exclusive information?

By taking advantage of their unique understanding of subscriber behaviour and demographics, operators can position themselves as the most powerful marketing channel for advertisers. Read the article here.

Latest News

Mobile Advertising Key to Asia Staying at the Leading Edge of Mobile [Mon, 12th Nov 2007] Future-proof platforms will support region’s mobile evolution.

US Rural Cellular Breakthrough for Jinny Software as Viaero Wireless Launches SMSC. [Mon, 30th Jul 2007] Rapid SMSC roll-out and support delights leading US rural carrier; testing of future products and releases facilitated.