In this sixth edition of Jinny Talks we bring you views of mobile advertising's impact in the Middle East and Africa and how it can work in both high and low penetration markets.

IMS Research's piece, Voice of Innovation, investigates many of the unanswered questions about mobile advertising. These questions include; what will be the most effective mobile channels for reaching consumers; what are the relative strengths of each channel; which companies are best positioned to take advantage of this new market, and more. 

We also bring you our latest news and a view on upcoming industry events where we hope to meet you.

What's Inside:

• Features
• Latest News
• Upcoming Events  

Mobile Offers More

Bringing advertising to mobile phones could be a highly profitable business – especially when access to user information can make targeting the right customers a lot easier. Vaughan O’Grady from the Technical Review Middle East looks at the potential of a fast-growing advertising medium. Read the article here.

Voices of Innovation, IMS Research

The market for mobile advertising continues to expand, with an increasing number of operators, service providers, and ad agencies experimenting with the new medium. Along with the high level of interest, there are a number of questions that remain to be answered. These questions include; what will be the most effective mobile channels for reaching consumers; what are the relative strengths of each channel; which companies are best positioned to take advantage of this new market, and more. IMS Research put a number of questions to Cathal O’Toole, Messaging & Media Solutions Product Manager with Jinny Software, to find out more about the potential for this exciting market. Read the article here.

Zain selects Missed Call Notification from Jinny Software
[Mon, 15-Sep-2008]

Integrated Missed Call Notification and SMSC Functionality allows Zain to Handle Higher Volume Transmission

Jinny’s Proven Success in Messaging Nets Significant Deal with Melita Mobile Ltd in Malta
[Mon, 8th Sep 2008]

Proven and Cost Effective Messaging Capabilities Beef up Jinny’s European Presence

Ringback Tone Sales to Triple in Four Years
[Wed, 20th Aug 2008]

Ringback tones, those songs that play on the line while you wait for someone to pick up, are music to the ears of wireless operators. And the tune is only going to get sweeter, according to a new report.

Pressure on Traditional MNO Revenue Streams dramatically Reduced with Move into Mobile Advertising
[Tue, 29th Jul 2008]

Come and visit our booth at upcoming industry events.

Mobile Asia Congress, Macau, 18-20 November 2008

Africa Com, Cape Town, 18-19 November 2008
GSM 3G Middle East

GSM 3G Middle East, 15-16th December, Dubai, UAE