In this fifth edition of Jinny Talks our focus is on Mobile Advertising.The market for Mobile Marketing and Advertising is young and growing exponentially. Recent market forecasts project that this market will grow at 60% annually for the next four years. The Jinny Advertising Engine delivers effective mobile marketing over current network technologies allowing operators to quickly add additional revenue streams from their current network investments. With sophisticated keyword and profile matching techniques, the advertisements can be targeted at particular user groups making them more valuable and more relevant than many of today’s advertising media.

Our article, Mobile Advertising - In At The Beginning, discusses the challenges facing Operators and Advertisers wishing to take advtantage of the massive potential that this market offers. In our recently released whitepaper, Understanding the Mobile Advertising Business Model, Jinny Software examines how mobile advertising can impact the ROI for the Operator and its impact on ARPU.

We also bring you our latest news and a view on upcoming industry events where we hope to meet you.

What's Inside:

• Features
• Latest News
• Upcoming Events  

Mobile Advertising - In at the Beginning

The mobile advertising sector will be worth US$ 18.5 billion by 2010 because advertisers want to take advantage of the most exciting channel for delivering targeted messaging in the history of advertising and because operators want to supplement their traditional business with an additional revenue stream. Read the article here.

Understanding the Mobile Advertising Business Model

Competition is driving mobile operators to seek alternative revenue sources to supplement their current subscriber incomes. In this whitepaper, Jinny Software examines how mobile advertising can impact the ROI for the operator and its impact on ARPU. Read the whitepaper here.

Jinny’s Proven Success in Messaging Nets Two More Deals in Peru and Brazil

[Tue, 22nd Apr 2008]

Proven SIGTRAN-capable SMSC a first in Latin America
Jinny Software today announced that it has won two new deals with operators in Peru and Brazil, both of which are part of a larger Brazilian group operator. Jinny's SMSC was selected by both operators due to the previous success experienced by the Brazilian group operator.

Jinny Wins New Messaging Deal in the USA

[Wed, 2nd Jul 2008 ]

Jinny Software today announced that it has won a deal with a leading telecom vendor based in Boston, USA for a range of its messaging solutions such as the MMSC, the Real-time Charging Gateway and the WAP Gateway. The solutions will be supplied to a leading MVNO Enabler that offers one-stop-MVNO and wholesale solutions for both MVNOs and MNOs irrespective of country borders.

Come and visit our booth at upcoming industry events.

South East Asia Com, Kuala Lumpur, Malaysia, 23rd-24th July 2008