Jinny Talks - Edition 1

This first edition of Jinny Talks interviewed George Yazbek, Strategic Marketing Director, on the currently much debated topic of Advertising in Messaging. Some of the technological aspects of enabling mobile messaging advertising are examined.

Jinny Talks also hears from Robert Fleming, Regional Sales Manager, on how converged messaging can help you with driving key metrics of your organisation - service usage and revenues.

What's Inside:

Features
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Features
Behind the Delivery of Messaging Advertising	Driving Your Business with Converged Messaging
The excitement about what the marketers and advertising agencies will do with mobile advertising are numerous. But behind the potential campaigns are players like Jinny Software. The company’s Filtering Engine is right at the heart of the mobile advertising boom, enabling sponsored content by attaching advertisements to SMS, MMS, WAP and media traffic to create high value targeted adverts for advertising sponsors. Read the article here.	The telecoms industry is continuing to evolve rapidly. Infrastructure suppliers are merging, new MVNOs are being set up, and the services and technologies included within the scope of offerings from mobile operators, fixed-line operators, broadband and TV providers are increasingly overlapping. Convergence is the adopted terminology that describes this merge and progression of technologies towards an ‘all-IP’ environment. Read the article here.