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Delivering a powerful mobile advertising channel
How can you make the most of your thorough subscriber knowledge to drive revenue growth?
By taking advantage of their unique understanding of subscriber behaviour and demographics, operators can position themselves as the most powerful marketing channel for advertisers.
Employing proven messaging technologies, the Jinny Advertising Engine delivers relevant advertising to subscribers and ensuring that the message is relevant to the subscriber is the key to making the marketing message effective.
The Advertising Engine facilitates simple management of campaigns for advertisers and ad agencies. It enables operators to use their powerful knowledge of customer behaviour to focus the marketing on the right customer segment at the right time.
Through the deployment of the Jinny Advertising Engine, the operator is able to build sustainable revenue – and profit – growth. In a climate where many markets are experiencing falling per unit prices – for voice minutes, data bytes, and text messages – it is critical that new business models are developed that will deliver the results demanded by shareholders.
Mobile advertising meets this need. Industry analysts predict the mobile advertising market will reach US$10 billion in just a few short years. The Jinny Advertising Engine gives the operator the tools required to harness the benefits of the mobile marketing business model.
