31 May 2000 - Jinny’s software solution will power Eircell’s e-merge portal, providing customers

Dublin, 31 May 2000: Eircell has chosen the name “e-merge” as the launch pad for its new portal and mobile ISP incorporating mobile messaging solutions designed by Jinny Software. Jinny Software was one of the parties engaged by Eircell to develop the technology infrastructure and software behind Ireland’s first mobile Internet portal, e-merge, launched at Comms2000 in April. Jinny Software designed several of the messaging services on the portal enabling Eircell to provide value added services to its mobile phone customer base thereby increasing customer loyalty.

Stephen Brewer, Chief Executive, Eircell comments:

”We recognise that our customers busy lifestyle requires them to gain access to their personal messages and information services at high speed and on the move. E-merge provides just that facility. E-merge is an exciting development in the mobile communications area within which Jinny Software are leaders in the provision of value added services. We have worked with Jinny on a range of projects and based on this experience they were the ideal partner to deliver key components of the infrastructure and software required for e-merge.”

Roy Zakka, Chairman, Jinny Software, stated:

“E-merge greatly simplifies the mobile phone users’ experience, and the back-end integration which Jinny Software provides, ensures the efficient operation of the portal. Jinny Software is delighted to have been a part of this revolutionary project with Eircell and equally delighted that they have chosen this platform to launch Etrieve, just one of the many messaging solutions we have designed for them.”

One of the services on the new e-merge portal is a user friendly Internet interface that customers can use to click and choose the information services they wish to subscribe to and receive on their mobile phones by SMS. These include up-to-the-minute information bites on news, share prices, business, travel, horoscopes, entertainment, sports, weather, and careers. Other personal messaging services powered by Jinny Software include:

• Etrieve - an email to voice (you listen to your email) service

• Email notification – receive a text message when new email arrives into your e-merge account

• Web based messaging - enabling users to send text messages to Eircell mobile phone users from the Internet

Jinny Software has worked on a range of projects with Eircell. These include a value added services platform, the V2000, the Etrieve platform, an enabler for Unified Messaging, several mobile commerce services including prepaid ATM top-up facility and the AIB mobile banking service. Jinny has also provided consultancy and system integration services on issues relating to the provision of value added services to mobile phones.

About Eircell

Eircell is Ireland's leading mobile phone operator with over 1 million customers and carrying some 5 million conversations a day. The company employs 1050 people and invests 5 million Euros per month in infrastructure and customer care.

Eircell has pioneered several new technologies in Ireland, including Enhanced Full Rate technology for better voice quality: Autowatch, an advanced vehicle security system, Eirshop, Ireland's first on-line mobile shop and Eircell Information Services, which brings internet information to the mobile phone. This January, the Minister for Public Enterprise Mary O’Rourke TD made the first secure online transaction with an Eircell WAP phone.
Website address: www.eircell.ie and www.e-merge.ie

About Jinny Software

Jinny Software develops a range of WAP (Wireless Application Protocol) and SMS (text messaging) value-added services for wireless network operators. The company stems from 27 years combined experience in the messaging industry and operates internationally from its Dublin Headquarters which were established in June 1999. It announced in February that it secured $3.5 million in funding and is presently in the process of second round funding.

For further information on Jinny Software Ltd., and interview opportunities, please contact:

Marguerite Cotter
Jinny Software Ltd.
29 North Anne Street, Dublin 7, Ireland.
Tel: +353 1 887 2626
Fax: +353 1 887 2690
Mail: marguerite.cotter@jinny.ie