On-Device advertising uses idle screen time on a handset and also offers content free of charge through an application that allows the user to browse and preview content categories through pre-cached content that does not require a WAP connection.
Benefits of On-Device Advertising
- Get your brand onto the front screen of a customer phone
- Customers view the adverts every time they look at their phone
- Rich media, colour and animated adverts
- Works offline so no need to be connected to the internet to view
Continuous Advertising Off-Line
The Idle Screen advertising method means that the mobile phone is always showing display advertising even when off-line. The application will download the advertisements and then show them depending on time-of-day, subscriber/phone activity or subscriber profile.
Easy Deployment
The application can be distributed pre-installed on handsets or, where the handsets are already deployed, it can be pushed to the handsets using OTA or WAP Push. Alternatively, it can be downloaded from the operator’s mobile portal at the click of a URL.