Benefits of Advertising in Messaging
- Free to receive by the customer
- Reach majority of the population in very short period
- High frequency for insertion into network messages
- Send just to your target audience based on demographic profile
- Effortless for customer to respond – SMS reply, click to internet, click to call
Insertion in Application-to-Person Messages
Mobile advertising can be sent with or attached to a number of different types of messages. Advertisers can place their adverts in the messages that are already being delivered to subscribers such as system notification messages for Welcome Roamer, Missed Call Notification or Voicemail. This allows an operator the opportunity to earn revenue from traffic that is already costing them network resources. To learn more about mobile advertising in network & VAS messaging, view the flash animation below.
Targeted Outbound SMS and MMS
Outbound marketing campaigns are most powerful and valuable when they involve targeting a customer segment that matches a particular profile and sending them relevant and useful advertising. An advertising agency can create a profile of a consumer segment – 18-year-old moped-drivers for example – and target this profile with a specific product promotion that matches the segment – new helmets or moped colours.