There are a number of other ‘media’ applications that can support mobile advertising – Ringback Tones, Interactive Voice Response (IVR) applications, Voicemail, and Voice SMS. Audio adverts are played to the caller when a call is being connected through Ringback Tones, when a caller is navigating a menu by voice or touchpad, or in advance of leaving a Voicemail or Voice SMS message.
Benefits of Media Advertising
- Advertise using a combination of voice and music
- Customers get incentives like discounts, reward points or credit in return for using branded RBT
- No device limitations
- Ideal for territories with successful RBT markets
Higher Volumes, Higher Impact
By tying the adverts to calls, there is the opportunity to drive very high volumes of advertisements. Audio clips, whether comedy clips, music, or action-themed soundtracks, have the power to stimulate positive and powerful brand associations with subscribers. The Jinny Advertising Service offers powerful tools allowing easy placement of adverts into Ringback Tone and IVR systems.
Audio Clip Endorsement Model
Subscribers can select audio adverts that they like and tie them to their profile and even earn rewards of points, air-time and coupons every time the tone is played. This encourages subscribers to post adverts on their Ringback Tones and allows advertisers to understand which subscribers have a deep affinity with the brand.