The Jinny Advertising Service supports both banner advertising on mobile web browsing and the playing of pre-roll advertisements ahead of off-portal browsing or the download of content.
Benefits of Browser Advertising
- Rich media, colour and animated adverts
- Easy for customer to respond - click to internet site
- Sponsor content – insert advert prior to download
- High interaction rates
- Engage with consumers who generally have higher disposable income
Full Control Over Mobile Portal Display
Through the Jinny Advertising Service, the mobile operator gets simple and intuitive control of the display advertising on the mobile portal and access to a variety of agencies’ creative material and campaign expertise.
Content Subsidisation
By tying a pre-roll image or micro page advert to a content site or media download, the mobile operator can subsidise content on the website with advertising spend. Rather than a subscriber paying to view a clip or download a screensaver, the subscriber watches an advertisement that is linked to the content instead.