The Jinny Advertising Service

The Jinny Advertising Service offers a fully-managed service for both operators and advertisers to implement their mobile marketing and advertising strategies. Jinny provides:

• Operators with a service that delivers the technical solution to implement mobile advertising and targeted mobile marketing
• The commercial services and support to handle relationships with agencies and brands
• The comprehensive assistance on campaigns for design, management and reporting

Benefits of the Jinny Advertising Service

• Carrier-class network integration by an experienced system integrator
• Access for agencies to the complete range of mobile channels
• Managed service support by Jinny frees the Operator from supporting advertising agencies
• Intuitive tools and detailed reporting allowing advertisers easy campaign design and control
• Powerful campaign mechanics to facilitate consumer dialogue

The Benefits of the Mobile Channel

Personal Use the power of the mobile network to communicate with consumers in new and powerful ways. The mobile phone is the most personal device that a consumer possesses. It is always with the subscriber and always on. Its no surprise that brands and media buyers are keen to use the mobile channel to deliver their message.

Reach There are over 4 billion mobile phones in the world representing a global penetration of 60%. With over 1.1 billion new handsets being sold every year the mobile phone is now the fastest growing and largest mass media channel on the planet.

Targeted Using the mobile channel, brands can now talk to the right consumer at the right place and at the right time. Whether it is simple text ad being sent in their current mobile messaging services or multi-media ads targeted at a particular customer segment, the mobile channel offers a variety of media and delivery mechanisms to the advertiser.