The Jinny Ringback Tone Server allows mobile users to reflect their personality by setting a preferred ringback tone for callers to hear before the call is answered. It replaces the monotone sound heard by those trying to call with a popular ringback tone, a sound clip or a self-recorded message, allowing subscribers to express themselves in a very individual way. Specific ringback tones can be associated to certain callers.
The Jinny Ringback Tone Server offers an optimised solution for generating and playing a large variety of tones, announcements or audio clips for personalised ringback tone services. The solution also offers a fully configurable billing mechanism to meet the requirements of the most common business models applicable to this service.
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Key Benefts
- Introduce personalisation - Enable subscribers to personalise their way of interacting with friends and relatives
- Increase revenues and ARPU - Introduce a new source of revenue by enriching multimedia content
- Fast uptake & Short Return-On-Investment (ROI) - ROI is fast, depending on subscriber uptake. Some operators have reported ROI in less than one month, others have achieved a 30% service penetration in less than one year
- Cost effective & reliable - Suitable service for mobile operators and for distributed implementations across the network. Reliable and fully redundant to guarantee total service continuity
ARPU Generating Services: Ringback Tones & USSD - A Use Case