The Network IVVR is the enabler that helps mobile operators offer interactive content through both voice and video. The video element of the Network IVVR is a management system that offers the tools required to facilitate the creation and publication of video portals. Mobile operators and content providers can access the content provisioning interface in two ways:
- Using VoiceXML Studio, an application with drag and drop functionality that enables business users to create interactive audio and video content
- Using a web based interface from where is possible to provision and manage content
The Network IVVR can be used as a way to deliver adverts, informative content or on-demand premium content in audio or video. It consists of two key modules – the Media Resource Server and the Application Server - with each one individually scalable.
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Key Benefits
- Enables new revenue streams - Launch new video & voice-on-demand services over mobile networks and generate new revenue
- Reduce time-to-market - Using VoiceXML it is possible to create new applications and services immediately available through the Network IVVR
- Attract and manage voice & video third parties - Open up voice & video potential for additional differentiated and revenue generating services