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Jinny Demonstrates the Next Generation of IP-Ready Messaging at Mobile World Congress

The latest version of Jinny Software’s LTE-ready messaging centre unveiled at the Congress

DUBLIN, February 27, 2012 Jinny Software, a global supplier of messaging, call completion and mobile advertising solutions to mobile operators, today announces the release of the 4G Messaging Centre (4GMC).

The Jinny 4GMC has native support for both IMS and 2G/3G circuit switched networks. This provides a seamless customer experience regardless of the network they are attached to: from store-and-forward capabilities to personalization and charging. It also simplifies the network architecture, bypassing the need for a separate IP SM Gateway.

With its modular architecture, the Jinny 4GMC can act as a CS/PS SMSC, an SMS Router, an IP-SM Gateway or an SMS Store. Each module can scale independently depending on the requirements. A rules engine allows configuration of routing, filtering and charging actions using a very simple web-based interface.

Without needing additional hardware or software, the Jinny SMSC provides a wide range of features that enable operators to boost customer loyalty and messaging revenues, like personal black/white lists, forward, auto-reply and Closed User Groups.

Business drivers for the 4GMC

Migration to 4G networks presents both opportunities and challenges to mobile operators: While LTE provides better spectrum utilization and answers the demands for the increasing mobile broadband traffic, it has no circuit-switched voice and SMS support. This requires an IMS overlay to provide equivalent services to the subscribers.

The transition to All-IP requires massive investments and will take years to finish. During this period, the challenge to the operator is to manage a hybrid, circuit-switched and packet-switched network in such a way that customer experience is maintained.

The 4G SMSC is founded on Jinny’s distributed componentised architecture, which supports the industry-leading performance, high availability and cost-effective scalability for which Jinny products are known.

Demonstrations of the Jinny 4G Messaging Centre will take place in Hall 1, at Stand 1E38.