Articles

Building New Revenues & Subscriber Growth with a Rich Communications Experience

Download the presentation from Richard Choi’s speaking engagement at The 6th Annual Mobile VAS Summit.

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Blog entry: How to evolve MMS to the next level

This second blog entry in a series of articles outlining the marketing do’s and don’ts for MMS.

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Blog entry: How to stimulate MMS usage

Multimedia Messaging Service (MMS) is a powerful tool that facilitates communication between people. With MMS, people can embed and “present” multimedia contents of any type delivering a stronger message.

However, using the “if you build it, they will come” strategy to market MMS services is simply not enough. This blog entry is the first in a series of articles outlining the marketing do’s and don’ts for MMS.

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Just published:Jinny CCO blogs on Vision2Mobile

Article by Richard Choi, Jinny CCO, on Vision2Mobile. With the increased demand of mobile video, mobile music, data, and the convergence of these services with social media platforms, the mobile phone market is growing rapidly. But the move toward these services leaves mobile carriers struggling with falling ARPU and the potential of being relegated to bit-pipe providers. How to counter these trends? Read it here.

Is it curtains for the fixed line operators?

Fixed line operators suffered an eye-watering 55% drop in actual revenue between 2000 and 2010 with an equally dispiriting 37% decline expected between 2010 and 2016. The IBISWorld report “Top 10 Dying Industries” published in March of this year puts wired telecoms carriers at the top of the list.[i] (more…)

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