April 16, 2012
Eddie Callaghan, Jinny’s Mobile Advertising Development Manager, publishes a guest blog on Wireless Design & Development:
With the increased demand of mobile video, mobile music, data, and the convergence of these services with social media platforms, the mobile phone market is growing rapidly. But the move toward these services leaves mobile carriers struggling with falling ARPU and the potential of being relegated to bit-pipe providers. Read more
March 27, 2012
Jinny Software’s latest white paper quantifies the issue of OTT competition and gives a practical strategy for mobile operators
(more...)
March 14, 2012
Download the presentation from Richard Choi’s speaking engagement at The 6th Annual Mobile VAS Summit.
(more...)
January 19, 2012
This second blog entry in a series of articles outlining the marketing do’s and don’ts for MMS.
(more...)
December 15, 2011
Multimedia Messaging Service (MMS) is a powerful tool that facilitates communication between people. With MMS, people can embed and “present” multimedia contents of any type delivering a stronger message.
However, using the “if you build it, they will come” strategy to market MMS services is simply not enough. This blog entry is the first in a series of articles outlining the marketing do’s and don’ts for MMS.
(more...)
November 2, 2011
Article by Richard Choi, Jinny CCO, on Vision2Mobile. With the increased demand of mobile video, mobile music, data, and the convergence of these services with social media platforms, the mobile phone market is growing rapidly. But the move toward these services leaves mobile carriers struggling with falling ARPU and the potential of being relegated to bit-pipe providers. How to counter these trends? Read it here.
Fixed line operators suffered an eye-watering 55% drop in actual revenue between 2000 and 2010 with an equally dispiriting 37% decline expected between 2010 and 2016. The IBISWorld report “Top 10 Dying Industries” published in March of this year puts wired telecoms carriers at the top of the list.[i]
What is behind this doom and gloom? The key reason for this dismal performance is VoIP. The report states that the fixed line operators “are generating lower returns each year as consumers switch to VoIP and wireless products.”
Is there any good news at all? However, before operators start to turn out the lights and vacate their buildings other research suggests that things are not so bad. The report states:
“Although these industries are all facing negative numbers, the operators in them aren’t necessarily on the brink of death”…” “Firms that protect their strength in certain market segments, focus on niche opportunities and capitalize on the dwindling number of competitors can often reap the greatest rewards as sole operators, obtaining market survival and profitability.”
A new report from Standard & Poor’s also says that the costs of fixed line operators were being reduced more successfully than mobile operators because of the transition from legacy networks to IP and fibre.[ii] Other positive data indicators come from PointData who state that residential VoIP subscribers increased 19% in 2010 to 157 million worldwide who also forecast over three quarters of a billion fixed line broadband subscribers by the end of 2015.
What can fixed-line operators do to turn all this into a revenue-generating opportunity? Simply put, innovate their services to meet the needs in the market. For example, it is standard practice, and will be for the foreseeable future, for businesses to maintain a fixed-line contact number. In the case of small businesses or sole traders, wouldn’t it be ideal if their business fixed-line could ring their mobile phones and even their laptops, so that they could take calls while in the field? It would free them from maintaining an office presence and relying on voicemail, and they would never miss a call.
Creating solutions like this is what keeps us busy at Jinny Software. To learn more about how we can help you drive profitability by leveraging your core network assets onto the PC screen and other mobile devices, read on.
Author: Mahesh Patel, Jinny Product Manager
[ii] http://www.eurocomms.com/features/7892-operators-not-doing-enough-to-preserve-margins-says-ratings-agency
September 23, 2011
Environment
On Monday the ITU called for a global methodology to assess the environmental impact of ICTs on the same week that The Climate Group launched the three-year Clean Revolution campaign during the Opening Ceremony of Climate Week NYC. Reducing energy consumption in the IT and communications industries is key to the green agenda and many companies are making it a top priority. Jinny, with the launch of ViO – VAS-in-One, is making it easier for mobile operators to achieve substantial improvements in their ‘green’ performance.
Sharing Resources, Reducing Footprint
Jinny ViO – the entire VAS portfolio delivered on a single standard platform – is a major industry break-through that delivers many efficiencies and economies for operators looking to improve their commercial and environmental performance. By sharing network and management resources – from signaling cards to media connections, from billing interconnect gateways to reporting and intelligence applications – Jinny ViO ensures that all VAS applications share and re-use hardware elements and software applications. For example, Jinny’s VAS applications can employ a single SIU to support MAP and ISUP signaling for an SMSC and a voicemail service respectively. Indeed, Jinny ViO can support SMS, USSD, IN, Voicemail, ringback tones and many other services on a single SIU. Looking at external efficiencies, Jinny’s applications optimize their interconnection points such as, for example, where all of Jinny’s VAS applications share a single Real Time Charging Gateway for on-line billing and this RTCG is the single point of interconnect with the operators’ billing systems.
To further reduce the size of the solution and the data centre footprint, Jinny ViO can be virtualized on standard servers or can be deployed on an optimized blade architecture. Allowing many VAS applications to sit together on a single server pair or single blade chassis, cuts down on required cooling, power and real estate costs which is better for the operator and better for the planet.
ENERGY STAR ® Hardware
Jinny ViO is not just green in its design, but it also employs the most energy-efficient components. The carrier- class servers from HP are ENERGY-
STAR-®-qualified and so reduce energy costs and help protect the environment without sacrificing features or performance. Products that earn the ENERGY STAR ® prevent greenhouse gas emissions by meeting strict energy efficiency guidelines set by the U.S. Environmental Protection Agency. HP ENERGY-STAR-®-qualified products produce less heat and reduce cooling loads by about 15%, and up to 30% in warmer climates, and use about half as much electricity.
Jinny ViO – VAS for the Long Term
As a VAS provider with a proven track record in the delivery of VAS solutions for over 11 years, Jinny is delighted to be able to contribute to improving the performance of the ICT industry in meeting climate change targets. Jinny ViO, with its focus on resource sharing and efficient design, is leading VAS improvements that will reduce effects on the environment for generations to come.
Author: Patrick Dillon, Jinny COO
September 19, 2011
Futurecom
Richard Choi, Jinny CCO, talks about trends in mobile communications in Latin America.
September 8, 2011
According to the second edition of the World Bank Migration and Remittances Factbook 2011, there are more than 215 million international migrants in the world. At US$325 billion in 2010, remittances received by developing countries far exceed the volume of official aid flows and constitute more than 10 percent of GDP in many developing countries. The shift in the pattern of migration is also a surprise; the volume of migration between developing economies is now larger than migration to high-income OECD countries – a change from the pattern of migration to the US, Western Europe and the Gulf.
*note: figures are # of millions
In ICT, the high growth economies of South and Central America, Africa and Asia are also experiencing significant expansion and development. Between 2000 and 2008 while global fixed broadband penetration jumped by almost 300% and mobile penetration by almost 400%, the increases were most significant in developing economies. In Latin America and the Caribbean, fixed broadband penetration jumped 300% and mobile penetration leaped 600%. In the Middle East and North Africa the corresponding figures were 1900% and 2500% respectively[1]. With these increases in connectivity comes the ability for the world’s migrants to be internationally-spread for economic or personal reasons but to be always globally connected.
Once connected, through convergence, the diaspora can interact with people at home in ways that were never possible before. As indicated by the remittance figures, money transfer home is clearly an application that people are keen to use but people are interacting in a range of ways. Socialbakers.com, a Facebook statistics portal, estimates that Africa, Asia and South America are the fastest growing Facebook regions with growths of 27%, 24% and 22% respectively in the three months to February 2011 meaning that relationships from the ‘real world’ are being taken on-line. Society and social interaction is becoming more about being networked and connected through next generation tools – particularly when you may be separated by many thousands of miles from family, friends and business partners. The networked society, by making distance irrelevant, has made a reality of the global village.
http://www.socialbakers.com/blog/116-the-rise-of-asia-and-africa-on-facebook-statistics-by-continent/
Author: Cathal O’Toole, Jinny Senior Product Manager
[1] World Bank, The Little Data Book on Information and Communication Technology 2010, May 2010
