Jinny Software, a global supplier of messaging, call completion, mobile advertising and rich communications solutions to mobile operators, today announces the release of the white paper entitled: The Business Case for VAVOOMB™.
Operators’ revenue streams from value-added services and voice are increasingly under attack from the OTT voice and IP messaging services popularised by providers like Skype™ and Facebook. Industry analysts Informa estimate that a 10% increase in smartphone penetration could cost Western European operators US$1.19 billion in voice and messaging revenues, and a report by Ovum states that “Social messaging apps cost networks $13.9billion in lost revenue in 2011.”
Business drivers for VAVOOMB
Jinny’s own research into this problem has given rise to a new product from Jinny called VAVOOMB (Voice and VAS over mobile broadband). VAVOOMB provides a unifying technology by which operators can combine voice, VoIP, SMS, video calling, instant messaging and social media under a single identity – the subscriber’s MSISDN (mobile phone number). The main benefits for subscribers are a streamlined rich communications experience and a secure billing relationship. The main benefits for operators are customer retention and revenue protection.
“Our goal at Jinny is to constantly innovate the ways in which mobile operators serve their customers,” says Richard Choi, Jinny Chief Commercial Officer. “The OTT threat is very real, but operators still have some very valuable assets – the high-quality circuit-switched network and a unique relationship with the subscriber. Combined with the power to provide mobile broadband, this puts operators in a great position to benefit from the trend for VoIP and instant messaging. They must act quickly, however, and this white paper will help them make the business case for innovating into rich communications now – before it is too late.”