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Jinny Software Wins Product Innovation Award at Russian Mobile VAS Awards 2011

DUBLIN, November 25, 2011– Last night, Jinny Software, a leading global supplier of messaging, call completion and mobile advertising solutions to wireless carriers, won the Product Innovation Award at the gala awards banquet held at the VIII Mobile VAS Conference in St. Petersburg. Robbie Byrne, Jinny’s Regional Sales Director for Europe, was there to accept the award on Jinny’s behalf.

VAVOOMB™ (pronounced Va-voo-mm) is a single identity, multi-device, unified communications solution that allows people to access their mobile services not only from their handset but now also using their laptop/desktop PCs and tablet devices. It extends the reach of a subscriber’s key identity – their mobile phone number (MSISDN) – to all their other devices.

The future of communications
The internet and mobile/wireless access to the internet has dramatically changed how people communicate with each other, going from traditional circuit-switched phone calls and SMS to Voice over IP (VoIP) and IP-based messaging.  This in turn has given rise to ‘Over-the-top’ (OTT) providers such as Skype™.

VoIP has been cited as one factor in the revenue decline of the traditional telecoms industry whilst other research suggests the mobile VoIP market is set to explode worldwide.  The surge in popularity of smartphones and tablet devices mean that OTT providers are now offering consumers newer and cheaper ways of communicating with each other, thereby impacting operators even further: every VoIP call or IP message is revenue lost for the operator.

VAVOOMB has been designed specifically to help mobile operators counter this threat by leveraging the VoIP service concept to deliver an integrated service by utilizing their strongest assets and simultaneously converging traditional mobile VAS in a unified mobile broadband experience.

VAVOOMB is a carrier-class platform designed to provide access to core voice, messaging and other value-added services to subscribers using wireless or fixed broadband access networks from any device and deliver a consistent user experience irrespective of how the service is accessed.

“Winning this award validates the strategic importance of VAVOOMB,” says Richard Choi, Jinny Chief Commercial Officer. “VAVOOMB is a market changer; the first platform built that enables operators to actually benefit from the rise in VoIP use across the world. It is a simple and versatile service subscribers will love, and it is a service platform that promotes mobile operators back to the top of the telecoms value chain – by simply leveraging their existing assets.”