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Zain Sudan Chooses Jinny Software for Next-Generation VAS Solutions

In response to subscriber demand for Zain Sudan’s value-added services, the company expands its portfolio of Jinny solutions in order to support enhanced multimedia applications, messaging, ringback tones and migration to all-IP networks

DUBLIN, October 10, 2011– Jinny Software, a leading global supplier of messaging, call completion and mobile advertising solutions to wireless carriers, today announces a deal to supply Zain Sudan with an expanded suite of VAS solutions. The deal includes upgrades for Zain’s MMSC, ringback tone server, SMSC, message router, SMSC accelerator and WAP Gateway, along with solution management tools.

Zain Sudan (formerly Mobitel) is the pioneer of GSM services in Sudan, being the first to offer mobile operations back in February 1997. Today it serves the largest base of mobile customers in the country with more than 10 million active customers.

“Our relationship with Jinny is very positive. The Jinny solutions we use have delivered a strong return on investment, helped by the excellent support services they provide,” says Magdi Taha, IT Director of Zain Sudan.

The modular approach of Jinny Software solutions was a strong factor in Zain Sudan’s choice of provider. Because the software resides on a standard platform, increasing capacity and adding new applications is simple and fast. Also, Jinny Software is equipped to make the transition into IP networks, as Zain Sudan will be doing with its ringback tone service.

“We are pleased to support Zain Sudan as they build on their success in marketing innovative new services for their customers,” says Richard Choi, Jinny Chief Commercial Officer. “This deal underscores our commitment to mobile network operators in emerging markets.”