DUBLIN, April 20 , 2011– Jinny Software, a leading global supplier of messaging, call completion and mobile advertising solutions to wireless carriers, today announced the successful deployment of its USSD Gateway and Application Server at 3 Indonesia.
With over 10 million subscribers (99% of whom are prepaid), 3 Indonesia has long recognised the benefits to both operator and subscriber of customer self-care services delivered via USSD.
Accessible by even the most basic handsets, even while roaming abroad, USSD is the ideal mechanism for providing low-cost, immediate, 24/7 interaction between subscribers and intelligent applications, whether these are owned by the Operator or by 3rd-party VAS providers. 3 has deployed Jinny’s solution to offer a wide range of services that fall under the categories of Entertainment and Customer Self Care. 3 subscribers can navigate through the menus to subscribe to a daily horoscope SMS or a ring back tone for their incoming calls, and they can query and top up their credits or purchase a new broadband bundle.
Jinny’s flexibility in brokering these subscriptions with various back-end systems was an important factor in 3’s choice of USSD solution.
The Great Enabler
3 offerings are testament to their recognition of USSD as “the great enabler” of revenue-generating and cost-saving services. While many operators struggle over how best to charge for USSD services, 3 does not charge for USSD but instead uses it as the lowest-cost way to enable customers to subscribe to services that do generate revenue.
Jinny’s solution replaces a disparate USSD architecture comprising elements from different vendors, which made the rollout of new services complex and consequently slow.
By implementing the complete solution from Jinny Software, 3 has benefited from higher system capacity, faster rollout of new services and optimisation of menu structures as well as the same features which were previously supported.
In addition to presenting services under a system of menus which are easily navigable by customers and easily configurable by the operator, the Jinny USSD solution provides support for:
- dynamic menus which may be determined by the subscriber’s profile or location
- accelerated navigation codes (short cuts) enabling users to quickly reach a known sub-menu
- advertising insertion in USSD responses, helping to monetise the otherwise wasted space in Balance Enquiry responses
- flexible configuration of menus and services
Jinny’s solution provides a richer set of functionality, a faster time-to-market for new services, higher transaction rates and a lower overall Total Cost of Ownership (TCO).
“At Jinny, we provide solutions that help our customers optimise service delivery and achieve a rapid return on investment,” says Richard Choi, Jinny Chief Commercial Officer. “We are very pleased that we have been able to help 3 do this with their USSD services and are committed to helping them evolve to serve their market.”
“Jinny feels the pain that we feel, and is there with flexible solutions. The total cost of ownership is what we look at when we evaluate our software investments. We have tremendous OPEX pressure, and Jinny helps us meet the challenge of adapting to an ever-changing market,” concludes Anker Madsen, Value Added Services Manager at 3 Indonesia.