Mobile broadband is changing user behaviour, and is set to give new life to messaging services that many have written off, argues Flavio Muscetra.
High-bandwidth messaging services, such as MMS and video calling, have made slow progress since the technology and services first appeared. This is partly because initial business models did not address earning possibilities presented by these technologies. In the case of MMS, it is also because a lack of bandwidth resulted in a poor customer experience. The upshot is that little interest has been generated for these services on the part of the ‘average user’.
But with the recent bandwidth boom this situation is changing fast, with operators, vendors, advertisers, corporate brands, all the way down to the ‘average user’, now set to use and benefit from exciting new high-bandwidth mobile messaging services in their everyday lives.
The complete article as published in Mobile Europe (2.7 MiB, 722 hits)